Burger King's Fernando Machado is (rightly) adamant that marketing belongs in the boardroom - but is his latest stunt more likely to leave us loitering around the lavs?
The Blogfather gets his opinionated chops stuck into the succulent subject of TikTok this week. What the Dickens is it, is it much cop, and should you be considering it as a serious marketing tactic?
The Blogfather explores the marketing merits of Gwyneth Paltrow’s vagina…candle and looks ahead to the Super Bowl ads dropping, whilst hoping his meta data is not truncated awkwardly by Google with an ellipsis…
The Blogfather clobbers the Beeb and cuts a swathe through all the doom and gloom around the high street and retail industry to glean some glimmering pearls of insight and reasons to be hopeful.
Diversity & Inclusion
The Blogfather went for a meeting in a dockside warehouse last week, but what he encountered wasn’t a shady shakedown, but an all too familiar lack of diversity and inclusion.
The Blogfather digests the latest report from the industry’s bastion of progressive change; WARC, shares a grand, new plan for budgeting from Mark Ritson, and has his customary little bite at a global demonic behemoth.
The Blogfather defends marketing and goes after the Thomas Cook top brass who creamed off profits as they sailed the company into the rocks.
Advertising / 30th Jul
The Blogfather’s been sunning his back for a month, but the return of the rain has driven him indoors to go under the bonnet of what makes an effective advert.
Brand Building / 06th Nov
The Blogfather came face-to-face with the ‘Godfathers of Effectiveness’ recently (kind of), and gorged himself on the rich pickings of Binet and Field’s latest work, before spewing it forth to you. You’re welcome.
Marketing Reviews / 17th Sep
The Blogfather has left many an irate online review in his time (especially for outlets of Millets). Here he dives into and dissects the subject, for your reading pleasure.