Most recent:

Marketing Strategy

04th Jun

Camp

The Blogfather’s had enough of too much linear thinking and hyperbole about ‘change’ in the time of COVID-19, so he’s got a learned rabble together, dusted down the sawn off and gone after it.

Advertising Signalling

22nd May

The Blogfather and his better half learn the true value of things the hard way, going all ‘Bonnie and Clyde’ as they go after eBay sharks, Marks & Spencer and an extortionate t-shirt seller, but do find time for Ikea.

Advertising

29th Apr

We’re here for you

Now more than ever, The Blogfather is here for you, and he doesn’t mean a protection racket. This week he’s lobbed a line into the sea of sameness to see which COVID-era brands take the clichéd wank bait…and landed a shoal of shite.

Social Media

09th Apr

Hustlers

The Blogfather rain checks on a Zoom Pub Quiz to clobber so-called “hustle culture”. What place do performative workaholics and their swathes of productivity peddling minions have in a global crisis? And should you listen?

Advertising

28th Feb

Mouldy King

Burger King's Fernando Machado is (rightly) adamant that marketing belongs in the boardroom - but is his latest stunt more likely to leave us loitering around the lavs?

Social Media

14th Feb

TikTok

The Blogfather gets his opinionated chops stuck into the succulent subject of TikTok this week. What the Dickens is it, is it much cop, and should you be considering it as a serious marketing tactic?

Advertising

31st Jan

Glitter Balls

The Blogfather explores the marketing merits of Gwyneth Paltrow’s vagina…candle and looks ahead to the Super Bowl ads dropping, whilst hoping his meta data is not truncated awkwardly by Google with an ellipsis…

Differentiation

17th Jan

Gloom Slayer

The Blogfather clobbers the Beeb and cuts a swathe through all the doom and gloom around the high street and retail industry to glean some glimmering pearls of insight and reasons to be hopeful.