Most recent:

Differentiation

17th Jan

Gloom Slayer

The Blogfather clobbers the Beeb and cuts a swathe through all the doom and gloom around the high street and retail industry to glean some glimmering pearls of insight and reasons to be hopeful.

Diversity & Inclusion

29th Oct

Gagged

The Blogfather went for a meeting in a dockside warehouse last week, but what he encountered wasn’t a shady shakedown, but an all too familiar lack of diversity and inclusion.

Brand Building

10th Oct

The Blogfather digests the latest report from the industry’s bastion of progressive change; WARC, shares a grand, new plan for budgeting from Mark Ritson, and has his customary little bite at a global demonic behemoth.

Brand

29th Sep

Cooked

The Blogfather defends marketing and goes after the Thomas Cook top brass who creamed off profits as they sailed the company into the rocks.

Brand Purpose

12th Sep

Cough Up Cadbury

The Blogfather is never shy to give both barrels to a huge corporate tax dodger. This time it’s Cadbury who feel his wrath, off the back of their ‘Donate your words’ campaign for Age UK.

Influencer Marketing

30th Aug

Under the Influence

The Blogfather issues a bludgeoning attack on influencers this week, questioning the value of what’s become a billion-dollar industry, and swings for the BBC in the melee.

Advertising

15th Aug

Banned

The Blogfather goes after the ASA with both barrels (not for the first time) after they ban a couple of ads for Philadelphia Cheese and Volkswagen, and also considers the sight of KFC’s Colonel Sanders performing a DJ set.

Online Advertising

01st Aug

Out Of Control

He’s had to keep a low profile for a few months due to some tax evasion rumours, but The Blogfather returns from the Isle of Man bang on form with a riotous blog that lays into Adtech’s flagrant disregard for privacy, and the Tories. A great one-two punch combo.