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Most recent:

Social Media

19th Apr

Effective Infamy

The Blogfather refrains from joining in on the Dulux bashing, coming to their defence in the name of marketing effectiveness, whilst also wishing an alternative to Eric Dier could come to the Spurs defence.

Marketing Strategy

02nd Mar

Cunning Plan

The Blogfather tucks into the meaty topic of marketing planning, giving guidance on how to approach it and which Godfathers of planning to get stuck into, namely Mark Ritson and Stephen King (not the horror writing dude).

Marketing Strategy

12th Feb

Essential

The Blogfather bowls into Fortnum & Mason to send chutneys flying as he blows open what is truly essential, with influencers getting both barrels, just for a change, but marketing strategists getting his blessing.

Effectiveness

28th Jan

Share of Search

The Blogfather emerges from the shadows to get stuck into Share of Search and the work and views of marketing’s best, including Les Binet and Mark Ritson, before telling tale of how he went full ahead both engines into Bitcoin, off the back of an advert he saw on the Tube.

Diversity & Inclusion

27th Oct

Grow up

The Blogfather dusts down the sawn-off to fire off a few volleys at pesky kids and ageism this week, being roused from a long slumber by the rallying call and words of industry greats George Tannenbaum, Jane Evans and Bob Hoffman.

Marketing Strategy

04th Jun

Camp

The Blogfather’s had enough of too much linear thinking and hyperbole about ‘change’ in the time of COVID-19, so he’s got a learned rabble together, dusted down the sawn off and gone after it.

Advertising Signalling

22nd May

Value Added

The Blogfather and his better half learn the true value of things the hard way, going all ‘Bonnie and Clyde’ as they go after eBay sharks, Marks & Spencer and an extortionate t-shirt seller, but do find time for Ikea.

Advertising

29th Apr

We’re here for you

Now more than ever, The Blogfather is here for you, and he doesn’t mean a protection racket. This week he’s lobbed a line into the sea of sameness to see which COVID-era brands take the clichéd wank bait…and landed a shoal of shite.