Most recent:

Advertising

28th Feb

Mouldy King

Burger King's Fernando Machado is (rightly) adamant that marketing belongs in the boardroom - but is his latest stunt more likely to leave us loitering around the lavs?

Social Media

14th Feb

TikTok

The Blogfather gets his opinionated chops stuck into the succulent subject of TikTok this week. What the Dickens is it, is it much cop, and should you be considering it as a serious marketing tactic?

Advertising

31st Jan

The Blogfather explores the marketing merits of Gwyneth Paltrow’s vagina…candle and looks ahead to the Super Bowl ads dropping, whilst hoping his meta data is not truncated awkwardly by Google with an ellipsis…

Differentiation

17th Jan

Gloom Slayer

The Blogfather clobbers the Beeb and cuts a swathe through all the doom and gloom around the high street and retail industry to glean some glimmering pearls of insight and reasons to be hopeful.

Diversity & Inclusion

29th Oct

Gagged

The Blogfather went for a meeting in a dockside warehouse last week, but what he encountered wasn’t a shady shakedown, but an all too familiar lack of diversity and inclusion.

Brand Building

10th Oct

Sea Change

The Blogfather digests the latest report from the industry’s bastion of progressive change; WARC, shares a grand, new plan for budgeting from Mark Ritson, and has his customary little bite at a global demonic behemoth.

Brand

29th Sep

Cooked

The Blogfather defends marketing and goes after the Thomas Cook top brass who creamed off profits as they sailed the company into the rocks.

Brand Purpose

12th Sep

Cough Up Cadbury

The Blogfather is never shy to give both barrels to a huge corporate tax dodger. This time it’s Cadbury who feel his wrath, off the back of their ‘Donate your words’ campaign for Age UK.