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Most recent:

Marketing Strategy

12th Feb

Essential

The Blogfather bowls into Fortnum & Mason to send chutneys flying as he blows open what is truly essential, with influencers getting both barrels, just for a change, but marketing strategists getting his blessing.

Effectiveness

28th Jan

Share of Search

The Blogfather emerges from the shadows to get stuck into Share of Search and the work and views of marketing’s best, including Les Binet and Mark Ritson, before telling tale of how he went full ahead both engines into Bitcoin, off the back of an advert he saw on the Tube.

Diversity & Inclusion

27th Oct

Grow up

The Blogfather dusts down the sawn-off to fire off a few volleys at pesky kids and ageism this week, being roused from a long slumber by the rallying call and words of industry greats George Tannenbaum, Jane Evans and Bob Hoffman.

Marketing Strategy

04th Jun

Camp

The Blogfather’s had enough of too much linear thinking and hyperbole about ‘change’ in the time of COVID-19, so he’s got a learned rabble together, dusted down the sawn off and gone after it.

Advertising Signalling

22nd May

Value Added

The Blogfather and his better half learn the true value of things the hard way, going all ‘Bonnie and Clyde’ as they go after eBay sharks, Marks & Spencer and an extortionate t-shirt seller, but do find time for Ikea.

Advertising

29th Apr

We’re here for you

Now more than ever, The Blogfather is here for you, and he doesn’t mean a protection racket. This week he’s lobbed a line into the sea of sameness to see which COVID-era brands take the clichéd wank bait…and landed a shoal of shite.

Social Media

09th Apr

Hustlers

The Blogfather rain checks on a Zoom Pub Quiz to clobber so-called “hustle culture”. What place do performative workaholics and their swathes of productivity peddling minions have in a global crisis? And should you listen?

Advertising

28th Feb

Mouldy King

Burger King's Fernando Machado is (rightly) adamant that marketing belongs in the boardroom - but is his latest stunt more likely to leave us loitering around the lavs?