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He only deals in forthright, entertaining opinion. That’s his territory. Kapish?

Most recent:

Marketing Strategy

13th May

Bringing Unsexy Back

The Blogfather is taking it to the bridge and bringing unsexy back this week, alongside the super talented marketer Keerti Nair, telling it to you straight on why retail, distribution, pricing and promotion are vital to being a good marketer.

Online Advertising

26th Apr

Leash the Beast

The Blogfather wades into and dissects the potentially huge impact that the Digital Markets Act could have on the EU, huge tech companies and businesses, ably assisted by Andrew “ASD” Spurrier-Dawes.

Marketing Strategy

24th Mar

Hello normal my old friend

The Blogfather fires off a volley from the broadside bronze cannons to sink the boardroom bast*rds at P&O Ferries this week, as part of a larger rant on how nothing much has really changed the last two years.

Effectiveness

08th Mar

Achtung Baby

The Blogfather gets right royally stuck into the topic of what makes a good ad and how the hell do you measure it this week, falling arse-first down a rabbit hole of ad efficiency & effectiveness, wastage, attention as a metric and more.

Advertising

04th Feb

Message in a Bottle

The Blogfather dissects what makes for good messaging this week, inspired by a message in a bottle washed up on a Norwegian coastline 25 years after it was dropped into the Scottish sea.

Advertising

04th Jan

Let’s Get Physical

The Blogfather tears into all things digital and virtual this week but talks up his love and respect for Drayton Bird and Malcolm Auld before leaving you with a great suggestion for your 2022 marketing mix.

Brand Purpose

09th Nov

What’s your Purpose?

The Blogfather bludgeons and interrogates social purpose this week, goes after VISA, but finds some time for Heinz and tips his hat to the work of Steve Harrison.

Online Advertising

13th Aug

Dirty Digital

The Blogfather descends into the murky underworld of digital advertising this week, dissecting an advert for Peroni, and another that appears to be intent on blackening Bear Grylls’ good name.

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The Blogfather's reading list

Book delusions of brandeur

Delusions of Brandeur

Ryan Wallman (Contrib. Giles Edwards)

Book where did it all go wrong

Where Did It All Go Wrong?

Eaon Pritchard

41r A Vmf4g L SX429 BO1204203200

A Smile in the Mind

Beryl McAlhone

Book eat your greens

Eat Your Greens

Wiemer Snijders

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The Choice Factory

Richard Shotton

51 W4 Y1 HSBYL SX323 BO1204203200

Donnie Brasco

Joseph D. Pistone