The Blogfather clobbers the Beeb and cuts a swathe through all the doom and gloom around the high street and retail industry to glean some glimmering pearls of insight and reasons to be hopeful.
Diversity & Inclusion
The Blogfather went for a meeting in a dockside warehouse last week, but what he encountered wasn’t a shady shakedown, but an all too familiar lack of diversity and inclusion.
The Blogfather digests the latest report from the industry’s bastion of progressive change; WARC, shares a grand, new plan for budgeting from Mark Ritson, and has his customary little bite at a global demonic behemoth.
The Blogfather defends marketing and goes after the Thomas Cook top brass who creamed off profits as they sailed the company into the rocks.
The Blogfather is never shy to give both barrels to a huge corporate tax dodger. This time it’s Cadbury who feel his wrath, off the back of their ‘Donate your words’ campaign for Age UK.
The Blogfather issues a bludgeoning attack on influencers this week, questioning the value of what’s become a billion-dollar industry, and swings for the BBC in the melee.
The Blogfather goes after the ASA with both barrels (not for the first time) after they ban a couple of ads for Philadelphia Cheese and Volkswagen, and also considers the sight of KFC’s Colonel Sanders performing a DJ set.
He’s had to keep a low profile for a few months due to some tax evasion rumours, but The Blogfather returns from the Isle of Man bang on form with a riotous blog that lays into Adtech’s flagrant disregard for privacy, and the Tories. A great one-two punch combo.
Advertising / 30th Jul
The Blogfather’s been sunning his back for a month, but the return of the rain has driven him indoors to go under the bonnet of what makes an effective advert.
Brand Building / 06th Nov
The Blogfather came face-to-face with the ‘Godfathers of Effectiveness’ recently (kind of), and gorged himself on the rich pickings of Binet and Field’s latest work, before spewing it forth to you. You’re welcome.
Marketing Reviews / 17th Sep
The Blogfather has left many an irate online review in his time (especially for outlets of Millets). Here he dives into and dissects the subject, for your reading pleasure.