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He only deals in forthright, entertaining opinion. That’s his territory. Kapish?

Most recent:

Marketing Strategy

23rd Jun

Funnel Vision

The Blogfather goes off on a ChuckleVision/advert jingle tangent before reining it back in to tell you why you really need to sort out your purchase funnel, sunshine.

Diversity & Inclusion

12th Jun

Neurodiversity

The Blogfather gets stuck into the topic of neurodiversity this week, as …Gasp! Book 'Copywriting Is…' launches on LEO Reader, the free e-reader for students with dyslexia, whilst an ad campaign from DICE highlighting the need for diversity at events catches his eye.

Advertising

23rd May

All Change

The Blogfather heads up west in his best clobber to take a look at Crossrail’s Elizabeth line and what its opening could mean for the marketing and advertising agency landscape.

Marketing Strategy

13th May

Bringing Unsexy Back

The Blogfather is taking it to the bridge and bringing unsexy back this week, alongside the super talented marketer Keerti Nair, telling it to you straight on why retail, distribution, pricing and promotion are vital to being a good marketer.

Online Advertising

26th Apr

Leash the Beast

The Blogfather wades into and dissects the potentially huge impact that the Digital Markets Act could have on the EU, huge tech companies and businesses, ably assisted by Andrew “ASD” Spurrier-Dawes.

Marketing Strategy

24th Mar

Hello normal my old friend

The Blogfather fires off a volley from the broadside bronze cannons to sink the boardroom bast*rds at P&O Ferries this week, as part of a larger rant on how nothing much has really changed the last two years.

Effectiveness

08th Mar

Achtung Baby

The Blogfather gets right royally stuck into the topic of what makes a good ad and how the hell do you measure it this week, falling arse-first down a rabbit hole of ad efficiency & effectiveness, wastage, attention as a metric and more.

Advertising

04th Feb

Message in a Bottle

The Blogfather dissects what makes for good messaging this week, inspired by a message in a bottle washed up on a Norwegian coastline 25 years after it was dropped into the Scottish sea.

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Most Popular

The Blogfather's reading list

Book delusions of brandeur

Delusions of Brandeur

Ryan Wallman (Contrib. Giles Edwards)

Book where did it all go wrong

Where Did It All Go Wrong?

Eaon Pritchard

41r A Vmf4g L SX429 BO1204203200

A Smile in the Mind

Beryl McAlhone

Book eat your greens

Eat Your Greens

Wiemer Snijders

51c5gig YUL SX322 BO1204203200

The Choice Factory

Richard Shotton

51 W4 Y1 HSBYL SX323 BO1204203200

Donnie Brasco

Joseph D. Pistone