The Blogfather has called in a few favours, spoke to a fence, and got his hands on, just for you, how to break away from billable time and charge for creativity.
A recap of a rowdy rendezvous between …Gasp! co-founder and Creative Director, Giles Edwards, and a pair of pesky pals across the pond, The Brief Bros.
Diversity & Inclusion
"I’m so sick of having it rammed down my throat.” "I can’t watch it, it's too slow, five minutes and I’ve had enough.” "I’d watch Estonia though they are well fit.”
Back in ‘Blighty' after frolicking on the French Riviera, The Blogfather returns bang on form by laying into Gary Vee’s tireless guff at Cannes, before getting stuck into why you shouldn’t pull the plug on TV.
The Blogfather goes off on a ChuckleVision/advert jingle tangent before reining it back in to tell you why you really need to sort out your purchase funnel, sunshine.
Diversity & Inclusion
The Blogfather gets stuck into the topic of neurodiversity this week, as …Gasp! Book 'Copywriting Is…' launches on LEO Reader, the free e-reader for students with dyslexia, whilst an ad campaign from DICE highlighting the need for diversity at events catches his eye.
The Blogfather heads up west in his best clobber to take a look at Crossrail’s Elizabeth line and what its opening could mean for the marketing and advertising agency landscape.
Marketing Strategy / 24th Mar
The Blogfather fires off a volley from the broadside bronze cannons to sink the boardroom bast*rds at P&O Ferries this week, as part of a larger rant on how nothing much has really changed the last two years.
Effectiveness / 08th Mar
The Blogfather gets right royally stuck into the topic of what makes a good ad and how the hell do you measure it this week, falling arse-first down a rabbit hole of ad efficiency & effectiveness, wastage, attention as a metric and more.
Brand Building / 06th Nov
The Blogfather came face-to-face with the ‘Godfathers of Effectiveness’ recently (kind of), and gorged himself on the rich pickings of Binet and Field’s latest work, before spewing it forth to you. You’re welcome.
Marketing Reviews / 17th Sep
The Blogfather has left many an irate online review in his time (especially for outlets of Millets). Here he dives into and dissects the subject, for your reading pleasure.
Marketing Strategy / 20th Jun
The World Cup may have kicked off, but it’s not words of advice for Gareth Southgate that The Blogfather’s bringing to the table. It’s something for you. Assuming you want to do marketing the right way and don’t follow the herd. Baa.