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Brand Purpose

09th Nov

What’s your Purpose?

The Blogfather bludgeons and interrogates social purpose this week, goes after VISA, but finds some time for Heinz and tips his hat to the work of Steve Harrison.

Online Advertising

13th Aug

Dirty Digital

The Blogfather descends into the murky underworld of digital advertising this week, dissecting an advert for Peroni, and another that appears to be intent on blackening Bear Grylls’ good name.

Brand

11th Jun

Own Goal

The Blogfather goes after Tottenham and England striker Harry Kane for a cringy Coca-Cola endorsement this week, before setting his sights on Amazon and their penchant for dodging tax.

Social Media

19th Apr

The Blogfather refrains from joining in on the Dulux bashing, coming to their defence in the name of marketing effectiveness, whilst also wishing an alternative to Eric Dier could come to the Spurs defence.

Marketing Strategy

02nd Mar

Cunning Plan

The Blogfather tucks into the meaty topic of marketing planning, giving guidance on how to approach it and which Godfathers of planning to get stuck into, namely Mark Ritson and Stephen King (not the horror writing dude).

Marketing Strategy

12th Feb

Essential

The Blogfather bowls into Fortnum & Mason to send chutneys flying as he blows open what is truly essential, with influencers getting both barrels, just for a change, but marketing strategists getting his blessing.

Effectiveness

28th Jan

Share of Search

The Blogfather emerges from the shadows to get stuck into Share of Search and the work and views of marketing’s best, including Les Binet and Mark Ritson, before telling tale of how he went full ahead both engines into Bitcoin, off the back of an advert he saw on the Tube.

Diversity & Inclusion

27th Oct

Grow up

The Blogfather dusts down the sawn-off to fire off a few volleys at pesky kids and ageism this week, being roused from a long slumber by the rallying call and words of industry greats George Tannenbaum, Jane Evans and Bob Hoffman.