The Blogfather bowls into Fortnum & Mason to send chutneys flying as he blows open what is truly essential, with influencers getting both barrels, just for a change, but marketing strategists getting his blessing.
The Blogfather emerges from the shadows to get stuck into Share of Search and the work and views of marketing’s best, including Les Binet and Mark Ritson, before telling tale of how he went full ahead both engines into Bitcoin, off the back of an advert he saw on the Tube.
Diversity & Inclusion
The Blogfather dusts down the sawn-off to fire off a few volleys at pesky kids and ageism this week, being roused from a long slumber by the rallying call and words of industry greats George Tannenbaum, Jane Evans and Bob Hoffman.
The Blogfather’s had enough of too much linear thinking and hyperbole about ‘change’ in the time of COVID-19, so he’s got a learned rabble together, dusted down the sawn off and gone after it.
The Blogfather and his better half learn the true value of things the hard way, going all ‘Bonnie and Clyde’ as they go after eBay sharks, Marks & Spencer and an extortionate t-shirt seller, but do find time for Ikea.
Now more than ever, The Blogfather is here for you, and he doesn’t mean a protection racket. This week he’s lobbed a line into the sea of sameness to see which COVID-era brands take the clichéd wank bait…and landed a shoal of shite.
The Blogfather rain checks on a Zoom Pub Quiz to clobber so-called “hustle culture”. What place do performative workaholics and their swathes of productivity peddling minions have in a global crisis? And should you listen?
Advertising / 30th Jul
The Blogfather’s been sunning his back for a month, but the return of the rain has driven him indoors to go under the bonnet of what makes an effective advert.
Brand Building / 06th Nov
The Blogfather came face-to-face with the ‘Godfathers of Effectiveness’ recently (kind of), and gorged himself on the rich pickings of Binet and Field’s latest work, before spewing it forth to you. You’re welcome.
Marketing Reviews / 17th Sep
The Blogfather has left many an irate online review in his time (especially for outlets of Millets). Here he dives into and dissects the subject, for your reading pleasure.