The Blogfather | The Proper Marketing Agency | ...Gasp!

He only deals in forthright, entertaining opinion. That’s his territory. Kapish?

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Call to Action

07th Dec

Hit List

The Blogfather has the perfect tonic for all those underwhelming Secret Santa gifts this week; 100 unmissable quotes from every guest we caught in the first 100 episodes of the Call To Action® podcast.

Pricing

14th Oct

Make it worth my while

The Blogfather has called in a few favours, spoke to a fence, and got his hands on, just for you, how to break away from billable time and charge for creativity.

Creative Briefing

15th Sep

BRIEF ENCOUNTERS

A recap of a rowdy rendezvous between …Gasp! co-founder and Creative Director, Giles Edwards, and a pair of pesky pals across the pond, The Brief Bros.

Diversity & Inclusion

01st Aug

It’s time for a level playing field

"I’m so sick of having it rammed down my throat.” "I can’t watch it, it's too slow, five minutes and I’ve had enough.” "I’d watch Estonia though they are well fit.”

Technology

07th Jul

TV OR NOT TV?

Back in ‘Blighty' after frolicking on the French Riviera, The Blogfather returns bang on form by laying into Gary Vee’s tireless guff at Cannes, before getting stuck into why you shouldn’t pull the plug on TV.

Marketing Strategy

23rd Jun

Funnel Vision

The Blogfather goes off on a ChuckleVision/advert jingle tangent before reining it back in to tell you why you really need to sort out your purchase funnel, sunshine.

Diversity & Inclusion

12th Jun

Neurodiversity

The Blogfather gets stuck into the topic of neurodiversity this week, as …Gasp! Book 'Copywriting Is…' launches on LEO Reader, the free e-reader for students with dyslexia, whilst an ad campaign from DICE highlighting the need for diversity at events catches his eye.

Advertising

23rd May

All Change

The Blogfather heads up west in his best clobber to take a look at Crossrail’s Elizabeth line and what its opening could mean for the marketing and advertising agency landscape.

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The Blogfather's reading list

Delusions of Brandeur

Ryan Wallman (Contrib. Giles Edwards)

Where Did It All Go Wrong?

Eaon Pritchard

A Smile in the Mind

Beryl McAlhone

Eat Your Greens

Wiemer Snijders

The Choice Factory

Richard Shotton

Donnie Brasco

Joseph D. Pistone