The Blogfather’s had enough of too much linear thinking and hyperbole about ‘change’ in the time of COVID-19, so he’s got a learned rabble together, dusted down the sawn off and gone after it.
The Blogfather and his better half learn the true value of things the hard way, going all ‘Bonnie and Clyde’ as they go after eBay sharks, Marks & Spencer and an extortionate t-shirt seller, but do find time for Ikea.
Now more than ever, The Blogfather is here for you, and he doesn’t mean a protection racket. This week he’s lobbed a line into the sea of sameness to see which COVID-era brands take the clichéd wank bait…and landed a shoal of shite.
The Blogfather rain checks on a Zoom Pub Quiz to clobber so-called “hustle culture”. What place do performative workaholics and their swathes of productivity peddling minions have in a global crisis? And should you listen?
Burger King's Fernando Machado is (rightly) adamant that marketing belongs in the boardroom - but is his latest stunt more likely to leave us loitering around the lavs?
The Blogfather gets his opinionated chops stuck into the succulent subject of TikTok this week. What the Dickens is it, is it much cop, and should you be considering it as a serious marketing tactic?
The Blogfather explores the marketing merits of Gwyneth Paltrow’s vagina…candle and looks ahead to the Super Bowl ads dropping, whilst hoping his meta data is not truncated awkwardly by Google with an ellipsis…
Advertising / 30th Jul
The Blogfather’s been sunning his back for a month, but the return of the rain has driven him indoors to go under the bonnet of what makes an effective advert.
Brand Building / 06th Nov
The Blogfather came face-to-face with the ‘Godfathers of Effectiveness’ recently (kind of), and gorged himself on the rich pickings of Binet and Field’s latest work, before spewing it forth to you. You’re welcome.
Marketing Reviews / 17th Sep
The Blogfather has left many an irate online review in his time (especially for outlets of Millets). Here he dives into and dissects the subject, for your reading pleasure.