How Brands Blow | The Proper Marketing Agency | ...Gasp!

You know those bands that constantly reinvent themselves and strive to go in bold experimental directions with every new album?

But then there are other bands that stick to what they know, without ever reaching the heights of their debut?

If you prefer the latter, you’re going to like this book. It’s basically the “Weezer’s second album” of marketing discourse. More of the same, albeit not quite as good.

But hey, if you’re a fan, there’s plenty here for you. How Brands Blow picks up where international best seller Delusions of Brandeur left off, with some laughs, some occasional good sense, and some deserved roasting of the marketing industry’s clowns.

(Big) Top Reviews:

Available worldwide



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Gasp how brands blow ryan wallman

Ryan Wallman

Ryan is Executive Creative Director and Head of Copy at Wellmark, a Melbourne-based creative agency that specialises in healthcare. In his former life, he was a doctor and worked for several years in psychiatry.

An internationally acclaimed copywriter and marketing commentator, he has written for numerous industry publications, including Marketing Week, the Australian Financial Review and The Economic Times. He is also author of the bestselling book 'Delusions of Brandeur' and co-author of ‘Eat Your Greens: Fact-Based Thinking to Improve Your Brand’s Health’.

Something of a contrarian, Ryan is known for his no-nonsense approach to marketing, and has twice been listed in Business Insider’s ‘Best 30 People in Advertising to Follow on Twitter’.

Along with his medical degree, Ryan has a Master of Marketing from Melbourne Business School and a Graduate Certificate in Professional Writing. He has vowed to never study again.

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Gasp how brands blow giles edwards

Giles Edwards

Giles is the Founder of …Gasp!, the Proper Marketing agency that’s been Creatively Memorable & Boringly Effective™ since 2009.

He believes in “Proper (timeless) Marketing”; tactics change, people don’t. And its vital role in the Boardroom. He talks about this and more at industry events and alongside esteemed guests on the hugely popular UK Top 2 podcast, Call to Action®. Launched in Feb’ 2019, he’s subsequently hosted and interviewed some of the industry’s greatest minds collecting >250k unique listeners from across the globe.

In 2019, Giles and Ryan Wallman collaborated, to write, design and publish the bestselling book, ‘Delusions of Brandeur’; a no-holds-barred commentary on modern marketing and business. Industry legend Dave Trott remarked, “I love this book. Anything I spend my time on, I either have to learn something or be entertained, with this book I get both - along with great art direction.

More recently, in April 2020, Giles launched the charitable initiative ISOLATED Talks®. It’s a rallying call across the lockdown divide for the advertising industry to unite and share ideas that help others whilst partnering with organisations and charities such as Samaritans; to Creatively Support Mental Health. “It’s one of those ideas I wish I’d had myself” - Dave Birss.

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