IF YOU’RE A FAN OF BOOKS BY PEOPLE LIKE GARY V AND SIMON SINEK, YOU SHOULD PROBABLY STOP READING NOW.

This book is the opposite of those. And not just because it won’t be anywhere near as popular.

Delusions of Brandeur is an antidote to the insanity that now pervades the marketing industry. A collection of articles, satirical posts and assorted miscellany, it is a no-holds-barred commentary on modern marketing, advertising and business.

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Is it an invaluable guide that will guarantee your marketing success? No.

But is it exhaustively researched and full of evidence? Also no.

So what the hell is in it for you, then?

A fair amount of good sense, some laughs, and plenty of handy snippets that you can use at your next meeting with fans of Gary V and Simon Sinek.

"Wyan's Song"

What good folk have said about it:

available worldwide

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RYAN WALLMAN

Ryan Wallman is Creative Director and Head of Copy at Wellmark, a Melbourne-based creative agency that specialises in healthcare. In his former life, he was a doctor and worked for several years in psychiatry – so he knows plenty about delusions.

Ryan is an internationally acclaimed copywriter and marketing commentator. He has written for numerous industry publications, including Marketing Week, the Australian Financial Review and The Economic Times. He is also a co-author of the bestselling book ‘Eat Your Greens: Fact-Based Thinking to Improve Your Brand’s Health’.

Something of a contrarian, Ryan is known for his no-nonsense approach to marketing, and has twice been listed in Business Insider’s ‘Best 30 People in Advertising to Follow on Twitter’.

Along with his medical degree, Ryan has a Master of Marketing from Melbourne Business School and a Graduate Certificate in Professional Writing. He has vowed to never study again.

Listen to Ryan discuss Delusions of Brandeur (and more) with: Dave Wakeman on The Business of Fun Podcast, Adam Pierno's The Strategy Inside Everything podcast and Mark Pollard's Sweathead podcast. Enjoy the brilliant Stephen Waddington's write-up on the book.

Better yet, see Ryan speak at ZEE Melt, Mumbai: on 24th-25th April, 2020

Book Ryan to speak
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Giles EDWARDS

Giles is co-founder of Gasp, the award-winning marketing agency that's been "fearless and inventive" (The Drum) and hell-bent on making its clients more profitable for 10 years.

A scholar of Professor Mark Ritson, Giles believes in "proper (timeless) Marketing"; tactics change people don't. And its vital role in the Boardroom. He rants about this and more, alongside esteemed guests, on the hugely popular UK Top 5 podcast, Call to Action. Launched in February 2019, he's subsequently hosted and interviewed some of the greatest industry minds.

Giles recently collaborated with internationally acclaimed copywriter, Ryan Wallman (Dr Draper), to write, design and publish the bestseller, Delusions of Brandeur; a no-holds-barred commentary on modern marketing and business. Industry legend Dave Trott remarked, "I love this book. Anything I spend my time on, I either have to learn something or be entertained, with this book I get both - along with great art direction.

Listen to Giles talk to northern (copywriting) star Glenn Fisher on his wonderful All Good Copy podcast, as they discuss starting your own marketing agency, why you should involve creative people at every stage of a business, why everyone should hire mums and more.

See Giles speak at The Art of The Brief on 19th March 2020 and The B2B Marketing Expo 2020 on 25th March 2020.

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ADDITIONAL CREDITS

Jos

Jos

Senior Designer

Tommy

Tommy

Senior Designer

Hannah

Hannah

Illustrator

24" × 18" = 610mm × 914mm

Museum-quality, giclée printed posters on 5.6 oz/y² (192 g/m²) thick and durable matte paper.

POSTERS