Approach

Strategy-first, proper Marketing taught by the school of Ritson

Reputation

We don’t zig because others zag. We do it because they’re wrong

The Blogfather

With the elegance of a crowbar, The Blogfather talks on Marketing

Call To Action® Podcast

Making sense of an industry that is a minefield of utter bollocks
“Massive ...Gasp! (and Giles) fan”

Professor Mark Ritson

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The Blogfather. Kapish?

Pricing

14th Oct

Make it worth my while

The Blogfather has called in a few favours, spoke to a fence, and got his hands on, just for you, how to break away from billable time and charge for creativity.

Creative Briefing

15th Sep

BRIEF ENCOUNTERS

A recap of a rowdy rendezvous between …Gasp! co-founder and Creative Director, Giles Edwards, and a pair of pesky pals across the pond, The Brief Bros.

Diversity & Inclusion

01st Aug

It’s time for a level playing field

"I’m so sick of having it rammed down my throat.” "I can’t watch it, it's too slow, five minutes and I’ve had enough.” "I’d watch Estonia though they are well fit.”

Technology

07th Jul

TV OR NOT TV?

Back in ‘Blighty' after frolicking on the French Riviera, The Blogfather returns bang on form by laying into Gary Vee’s tireless guff at Cannes, before getting stuck into why you shouldn’t pull the plug on TV.
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Call To Action®. Listen up.

Mark Ritson

Call To Action's 100th episode with Prof. Mark Ritson

Jenni Romaniuk

Associate Director at the Ehrenberg-bass Institute & Author

Rob Mayhew

Stand-up Comedian, Head of Influence & TikTok Star

Zoe Scaman

The (Totally) Bodacious, Sci-fi & Strategy Specialist

WISDOM FROM OUTSIDE OUR WALLS

"Brands are fiendishly complicated, elusive, slippery, half-real/half-virtual things. When CEOs try to think about brands, their brains hurt."

Jeremy Bullmore