“(Gasp is) too revolutionary for The Church of England”
Marketing Manager, The Church of England
From retail to telecoms to consumer to business, our timeless approach works...
The Blogfather goes after Tottenham and England striker Harry Kane for a cringy Coca-Cola endorsement this week, before setting his sights on Amazon and their penchant for dodging tax.
The Blogfather refrains from joining in on the Dulux bashing, coming to their defence in the name of marketing effectiveness, whilst also wishing an alternative to Eric Dier could come to the Spurs defence.
The Blogfather tucks into the meaty topic of marketing planning, giving guidance on how to approach it and which Godfathers of planning to get stuck into, namely Mark Ritson and Stephen King (not the horror writing dude).
WISDOM FROM OUTSIDE OUR WALLS
“Rather than engagement, conversations or participation people’s actual buying behaviour is about reducing complexity, reducing choice and making easier, good-enough decisions.”
EAON PRITCHARD (AUTHOR OF “WHERE DID IT ALL GO WRONG?”)