“(Gasp is) too revolutionary for The Church of England”
Marketing Manager, The Church of England
From retail to telecoms to consumer to business, our timeless approach works...
The Blogfather refrains from joining in on the Dulux bashing, coming to their defence in the name of marketing effectiveness, whilst also wishing an alternative to Eric Dier could come to the Spurs defence.
The Blogfather tucks into the meaty topic of marketing planning, giving guidance on how to approach it and which Godfathers of planning to get stuck into, namely Mark Ritson and Stephen King (not the horror writing dude).
The Blogfather bowls into Fortnum & Mason to send chutneys flying as he blows open what is truly essential, with influencers getting both barrels, just for a change, but marketing strategists getting his blessing.
The Blogfather emerges from the shadows to get stuck into Share of Search and the work and views of marketing’s best, including Les Binet and Mark Ritson, before telling tale of how he went full ahead both engines into Bitcoin, off the back of an advert he saw on the Tube.
WISDOM FROM OUTSIDE OUR WALLS
“Rather than engagement, conversations or participation people’s actual buying behaviour is about reducing complexity, reducing choice and making easier, good-enough decisions.”
EAON PRITCHARD (AUTHOR OF “WHERE DID IT ALL GO WRONG?”)