“(Gasp is) too revolutionary for The Church of England”
Marketing Manager, The Church of England
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The Blogfather descends into the murky underworld of digital advertising this week, dissecting an advert for Peroni, and another that appears to be intent on blackening Bear Grylls’ good name.
The Blogfather goes after Tottenham and England striker Harry Kane for a cringy Coca-Cola endorsement this week, before setting his sights on Amazon and their penchant for dodging tax.
The Blogfather refrains from joining in on the Dulux bashing, coming to their defence in the name of marketing effectiveness, whilst also wishing an alternative to Eric Dier could come to the Spurs defence.
WISDOM FROM OUTSIDE OUR WALLS
"Brands are fiendishly complicated, elusive, slippery, half-real/half-virtual things. When CEOs try to think about brands, their brains hurt."