11th June 2020
She is the author of two must-read books; Building Distinctive Brand Assets and How Brands Grow Part 2, co-authoring the latter with industry legend Professor Byron Sharp, as well as being an engaging and entertaining keynote speaker at global industry conferences.
She chinwags to us on her first job as a talented mixologist in a football club bar making fruit cups, her two books, how to build mental availability, best practices for managing and measuring distinctive brand assets, and tonnes more. You’d be a fool not to fill your ear canals up.
Follow Jenni on LinkedIn
Check out her two books:
Here is the Ehrenberg-Bass Institute’s website
Building Distinctive Brand Assets
How Brands Grow Part 2
Jenni Romaniuk & Byron Sharp
A Scandalous Life
Mary S. Lovell