DIRECT MAIL WINS THE DAY
The Brief
Temenos were looking for a highly targeted, impactful DM to a small number of target accounts in Portugal to pilot a direct approach and test messaging.
The Response
If you know Gasp then you’ll know that we are famed for our Daily Gasp newspaper that we send out to select recipients as part of our new business strategy. It has always proved to be a popular tactic garnering us a lot of respect and interest and it was this particular piece that our contact at Temenos had received and wanted to replicate.
The newspaper format enables you to share diverse and rich content such as product or service information, case studies, thought leadership, industry recognition, accolades and awards in a well-understood structure. We can tailor the layout, size (tabloid or broadsheet) and even stock of the paper to preferences of our target audience so it matches the type of publication they enjoy and regularly read.
Temenos AG is a company specialising in enterprise software for banks and financial services, with its headquarters in Geneva, Switzerland.
The Results
The client was very excited by the results they received. From a pool of just 50 prospects, two proactively approached the Temenos team for a meeting. Numerous conversations are still ongoing, and many took the time to say what a great campaign they thought it was. “I have to congratulate you on the originality of the communication, I even went to my marketing team to share with them what a great piece of DM looks like.”
We are currently in discussion for further newspaper campaigns as well as other tactics for different markets.
“It was an impactful direct mail piece landing on my desk that first introduced me to Gasp. It was so good, that I still keep it now as a reference point for great marketing. It is a further testament to Gasp’s creativity and marketing ability that a prospect from a highly successful direct mail campaign they devised and managed for us was so impressed that he also showed it to his own marketing department! Gasp have worked with me on campaigns into various territories, including Portugal and Israel, and not only do they have that rare quality of creativity, they also know how to successfully project manage a strategic campaign. They really get under the hood to understand the market, brand, tone of voice and product, and I look forward to working with them in new territories.”
Vasileios Kospanos, Marketing Manager, Temenos
