JUST A SHORT DRIVE AWAY

The Brief

Once they were on the course or in the clubhouse, converting golfers into new members had never been Windlesham’s problem. Their problem was getting people to the Club in the first place. Millions had been spent on refurbishment, but people were only talking about the quality of the course and facilities after they’d been.

The Response

Typically, golfers live within 30 miles of their club. But Windlesham is far more accessible than people think, due to its proximity to the M3 motorway. The potential target ‘local’ market was not within 30 miles, but within 30 minutes – A Short Drive.

We took to the road and placed golf balls in local gardens to simulate errant balls being driven off the tee, emphasising just how close the Club actually was. All the gardens were along the M3, and all were within A Short Drive of the Club.

Inscribed with Windlesham branding and the web address ‘ashortdrive.com’, the ball redirected traffic to the Club’s website and allowed us to measure the campaign’s impact.