Startle international brand identity musicplus


Full Marketing Strategy


The Brief

To elevate this exciting start-up brand to rub shoulders alongside more established players in a saturated market. Is that all?

Startle is a talented tech company that provides background music to hospitality, retail and businesses globally.

The Response

Having researched the market extensively, we developed an identity and tone of voice that really set them apart and gave them a natural and energetic personality. Appointed as their retained agency, we were able to develop extensive communication guidelines as part of an ongoing strategy to take this fresh face to market and uncover new opportunities.

We used playful references to song lyrics to give us a suite of key messages promoting the USPs of Startle. Positioning statements and a defined brand code enable us to respond to marketing and PR requirements with real stand out content. We ensure everyone understands what Startle is positioned for, but also what it is positioned against so there is real clarity with where they stand in the market.

The website is currently in development and new advertising, events and Google ads programmes are live. We are developing direct mail campaigns for highly targeted accounts this year with multi touch points on and offline and rigorous follow up.

Startle international brand identity event notebook
Startle international brand identity event stand

The Results

The new brand and tone of voice is a pleasure to continue to develop. We have a lot of fun working on the account and building up their collateral and content. They recently had very positive feedback from two pitches where the quality of the materials and clarity of message gave assurance to the client that they were a credible and serious company to do business with. Job done.

Startle international brand identity tshirt
Startle international brand identity event stand banners
Testimonials adam castleton

Adam Castleton, CEO, Startle

โ€œWe came to Gasp with the task of giving our brand positioning and marketing strategy an overhaul - and bringing our team, customers and investors with it. We haven't been disappointed, we succeeded, and we're so excited to roll out the results. Gasp, thanks for being such a positive influence on what is such an important step-change for Startleโ€

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