Full Marketing Strategy
We’ve worked closely in partnership with the lovely bunch at Startle as their retained agency for several years, highlighted by helping them achieve financial growth in 2020 by growing their EBITDA by an impressive 44%. At first, we were tasked with elevating this exciting start-up brand to rub shoulders alongside more established players in a saturated market. Since then, we’ve continued to support them in all manner of ways, executing fun, exciting and distinct tactics and activations.
Startle is a talented tech company that provides background music and engaging in-store tech solutions built on behavioural science to retail and hospitality businesses globally.
In early 2020 when the pandemic struck, it impacted the vast majority of Startle’s customer base and market and was a time when doors were closed, but we found a way to open them via finding a new angle based on behavioural research. It gave Startle a new avenue of fresh content and perspective to support the retail and hospitality industries, culminating in a hugely successful webinar with great speakers who included the behavioural scientist and best-selling author Richard Shotton. You can read in more detail about this research project here.
We support Startle on the execution of all their promotional campaigns, such as their Rock and Roll Bingo promotion that helps support pubs re-open with a bang, post lockdown. But there’s still so much more to come: a highly-targeted, personalised direct mail campaign centred on the MTG research, a hardware packaging re-design sprinkled with memorable micro-copy, not to mention (fingers-crossed) supporting Startle on the return of key physical events.
The bottom line, all the more staggering given the events and challenges of recent times, was that Startle achieved financial growth in 2020, growing their EBITDA by an impressive 44%.
Startle also get regular and hugely positive feedback from pitches as to the quality of the materials and distinct branding, giving assurances to any future client that enters into business with them.
We are building on the early successes of 2021 and working with Startle to continually push the boundaries and expectations of their market.
Adam Castleton, CEO, Startle
“We came to Gasp with the task of giving our brand positioning and marketing strategy an overhaul - and bringing our team, customers and investors with it. We haven't been disappointed, we succeeded, and we're so excited to roll out the results. Gasp, thanks for being such a positive influence on what is such an important step-change for Startle”