WORKING WITH ONE OF THE WORLD’S MOST POWERFUL ENTREPRENEURS
The Brief
Occasionally you get the opportunity to forget the bottom line and budgets, and work on something that is rewarding from both a creative and philanthropic point of view, which is exactly what happened with our involvement in the sOccket project.
The Response
Such a cracking, worthy idea needed the right kind of support for its mass distribution. We set about creating a whole new brand personality, complete with new logo, strap line and website – all critical elements in raising the profile of the product.
The sOccket movement can save millions of lives. Just 30 minutes of play can give you up to 3 hours of light.
Football already breaks down language, race and social barriers. sOccket harnesses this passion to make a measurable difference to people’s lives. Our customisable logo device concisely explains what sOccket is and how it empowers lives using a globally recognised power symbol with the football at its heart. Literal and iconic, it can be used to identify and personalise regional projects/camps whilst retaining a strong brand image.
It was only when eating our cereal and watching BBC Breakfast one morning, as we witnessed Barack Obama doing keepie-uppie with a sOccket ball, that we truly realized we were involved with something special!
It was only when eating our cereal and watching BBC Breakfast one morning, as we witnessed Barack Obama doing keepie-uppie with a sOccket ball, that we truly realized we were involved with something special!
The Results
From the get-go we were extremely proud to become an official partner of sOccket, more than 500,000 have been used in developing regions, primarily Africa and Latin America. It is great for us to know that we did our bit in helping this social improvement project lift off and achieve so much.
It has since also featured on TED talks, as well as in Bill Clinton’s Global Initiative, with the former President saying of Jessica Matthews: "If ever there was an innovator, she is it!”
When a life-changing project ends up with endorsements from two U.S presidents, as well as Oprah Winfrey, it’s safe to say that both the idea and the branding behind it can be considered strong!
Needless to say, Uncharted Play was pretty delighted with our work also. Check out the testimonial from CEO Jessica Matthews below, who has received numerous awards, honours and recognition, like being named Innovator of the Year by Black Enterprise in 2013, one of both Forbes 30 Under 30 and Inc. Magazine's 30 under 30 in 2014 and 2016, respectively, and selected twice by Fortune for recognition.
*In 2011, Fortune Magazine named her Fortune’s "10 Most Powerful Women Entrepreneurs"
Jessica Matthews, Co-Inventor, sOccket
“The input and expertise from Gasp to develop the sOccket brand ready for mass distribution and marketing has been invaluable. After a year of testing sOccket across Africa, Spain and Haiti, it has been really exciting to see the brand come to life. The Gasp team is creative, innovative and have fresh ideas; all of which will help us to empower hundreds of thousands of people worldwide living without modern energy to get safe, immediate access to electricity. Thank you!”
