The sponsored spin-off of Call to Action® that gives inspiring, unusual or simply very likeable businesses a chance to share their story.

In a world where most businesses blend together like a briefcase filled with slightly smaller briefcases, we’re seeking out the business leaders who are standing out in their sector, and doing things very much their own way.

It’s like reading a business book with the word ‘guru’ in the title, with the single but vital exception that it won’t make you do a little sick in your mouth.