Startle [Episode 2 of 3] | ...Gasp!
Podcast background

17th October 2023

Startle [Episode 2 of 3]

Please accept statistics cookies to listen to this podcast.

This week, ​​in a world where most businesses blend together like a briefcase filled with slightly smaller briefcases, we’re seeking out the business leaders who are standing out in their sector, and doing things very much their own way.

Mind Your Business is the sponsored spin-off of Call to Action® that gives inspiring, unusual or simply very likeable businesses a chance to share their story. It’s like reading a business book with the word ‘guru’ in the title, with the single but vital exception that it won’t make you do a little sick in your mouth.

This is the second episode of a three part series with Startle. A talented tech company curating music for brands looking to deliver customer experiences within spaces spanning retail, hospitality and beyond.

Whether you’re a food operator looking to get customers chewing faster, a retailer wanting to get shoppers shopping longer, or simply a fan of behavioural science and its application across a range of industries, press play to find out why the music sounds better with Startle.

For Episode 2, we've caught a Startle BOGOF of Magnus Linn, Playlist Manager, and James Picken, Creative Director, to shoot the breeze on how music can influence every aspect of how we behave, why you shouldn’t view music solely as an entertainment service, the science of sound, boosting bass to sell more Rolexes, dealing with a constantly changing context, how to use music to say something about your brand, and tons more.

If you listened to Episode 1, jump to [02:50] to skip the recap and get straight into Episode 2.

Check out Startle, Magnus, and James on LinkedIn.

Here’s Startle’s first-of-its-kind book, Atmospheres That Sell.

And find out what happened when Startle handed out free air guitars at Nudgestock.


(01:12) - An introduction to Startle, Magnus, and James

(02:50) - If you listened to Episode 1, jump here to skip the recap and get straight into Episode 2.

(03:20) - The power of music to influence every aspect of our lives

(06:45) - How brands can use music as an atmospheric tool

(09:24) - The pitfalls of seeing music solely as an entertainment service

(15:26) - The science of sound and why boosting the bass could sell more Rolexes

(19:18) - The role of context

(28:40) - A teaser for Part 3

This episode of Call to Action® is sponsored. Got a business we could stick our sponsored spinoff shaped nose into next? Email [email protected].

Other Guest Links

Want call to action in your inbox?

(Sign up to hear first, here)