Startle [Episode 3 of 3] | ...Gasp!
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17th October 2023

Startle [Episode 3 of 3]

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This week, ​​in a world where most businesses blend together like a briefcase filled with slightly smaller briefcases, we’re seeking out the business leaders who are standing out in their sector, and doing things very much their own way.

Mind Your Business is the sponsored spin-off of Call to Action® that gives inspiring, unusual or simply very likeable businesses a chance to share their story. It’s like reading a business book with the word ‘guru’ in the title, with the single but vital exception that it won’t make you do a little sick in your mouth.

This is the third and final episode of a special, three-part, series with Startle. A talented tech company curating music for brands looking to deliver customer experiences within spaces spanning retail, hospitality and beyond.

Whether you’re a food operator looking to get customers chewing faster, a retailer wanting to get shoppers shopping longer, or simply a fan of behavioural science and its application across a range of industries, press play to find out why the music sounds better with Startle.

For the encore, we’ve got the band back together with Adam Castleton, CEO, James Picken, Creative Director, and Magnus Linn, Playlist Manager, belting out their favourite behavioural science hits, like expectancy theory and the peak end rule, before facing a ton of tough posers from people in the industry.

If you listened to Episode 1 and 2, jump to [02:50] to skip the recap and get straight into Episode 3.

Check out Startle, Adam, Magnus, and James on LinkedIn.

Here’s Startle’s first-of-its-kind book, Atmospheres That Sell.

And find out what happened when Startle handed out free air guitars at Nudgestock.


(01:12) - An introduction to Startle, Adam, Magnus, and James

(02:50) - If you listened to Episode 1 and 3, jump here to skip the recap and get straight into Episode 3.

(03:20) - A quick lesson in expectancy theory

(06:54) - How to manage first impressions at scale

(08:25) - Brands doing it well and the power of a balloon

(10:57) - Peak end rule and playing musical scrabble

(15:25) - Questions from people in the industry

(15:40) - Is there one playlist that does it best?

(23:00) - Should you let employees play their favourites?

(27:28) - How the weight of cutlery impacts how you perceive your meal

(30:28) - Wrap up

This episode of Call to Action® is sponsored. Got a business we could stick our sponsored spinoff shaped nose into next? Email [email protected].

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