Toshiba | ...Gasp!


A virtual world


The Brief

Such is the diversity of their range of equipment, systems and services, that Toshiba wanted a tool to explain all that they can provide. This was the focus of our Toshiba360 campaign, specifically in four sectors: Retail, Transport and Logistics, Education and Healthcare.

The Response

Working alongside AllStars Media, Gasp created a virtual world made up of a suite of illustrations that encourage any inquisitive user to explore and drill deeper, thus discovering Toshiba’s complex offering in the process.

When within a specific sector, hovering over the Toshiba product reveals individual product details and links to further information, including product data sheets and brochures.

Small animations completed the project, to bring the entire environment to life.

At the time, Toshiba were one of the official sponsors of the Commonwealth Games, providing Glasgow with a comprehensive office automation solution, so we thought it would be a nice touch to herald this by building a sports stadium into our mini Toshiba town.

The Results

Toshiba were exceptionally pleased with the resulting website as were we. You can see it in all its glory at

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