Skillsoft wanted a new way to engage with their customers, whilst reaching out to a wider audience by creating as much awareness of the company and its product portfolio as possible.
There can be no doubt that gamification, when done well, creates deeply rich, engaging content.
Partnering with Digital Guru’s Smart Cookie, Gasp designed and developed Skillball: a game of skill and logic that certainly puts the fun back into learning, whilst creating a whole new opportunity to interact with consumers.
Skillball not only entertained players with great 3D graphics, animation and sound, but also collected valuable demographic data. A series of animated videos supported the game and the underlying message of learning. Released on YouTube they were utilised by many customers who appreciated the more engaging and energising way that they positioned learning within an organisation.
Skillsoft recognised the strength of the creative we had delivered them, and thus the Skillball characters became an integral part to their future communications and content.
The characters were developed further to become part of the fabric of the UK marketing strategy and even introduced to their North American cousins to launch new platforms to customers.
The Skillballs found their way onto customer calendars that included a bonus treat of QR codes that activated desktop/smartphone wallpapers, within which the Skillball characters were integral.
Sarah Jones, Marketing Manager EMEA, Skillsoft
“Client retention is a real challenge for us right now. As a global company we have a US based loyalty team who usually handle this type of activity, but we knew, with new business on the decline, that we needed to up our game and take control of this ourselves. We are thrilled with the campaign and the very real return it has delivered us. It was easy to grasp and implement but the focus and support on the follow up was the real clincher. We now have a proven formula to help with client retention and we expect this activity to become embedded in our client communications.”