...Gasp! was about to become 13 years old.
But, so what, who cares?
Indifference is always an obstacle. The brief was simply, how do we celebrate and announce this milestone in a creatively memorable and boringly effective way.
A series of announcements were made across various ad media (organic and paid) including social, OOH/poster sites around Berkshire, announcing the anticipated behaviour changes of a teenage agency.
“What an awesome campaign!”
Shekhar Deshpande, Head of Strategy Global Accounts, Meta
“Great tone of voice!”
Jessica Oliphant, B2B Head of Copy, Ogilvy
“I shared your teen campaign with my colleagues. I love it, and they loved it. I know we hate awards and all that but you should enter it. It's a f***ing lock if you ask me.”
Ryan Wallman, Creative Director & Head of Copy, Wellmark
“The teen-agency stuff is marvellous”
Andrew Boulton, Creative Advertising & Copywriting Lecturer
An overwhelming response from the industry and beyond. The ads were featured in several international publications, referenced by notable writers, agencies and industry figureheads, including the brilliant Dan Nelken and David Moore, and led to numerous enquiries.
Some agencies even asked if they could steal the idea. We told them they could do what they like cos our dad could have their dad so whatever.
"How utterly refreshing! Just like the agency :-)" – Brian Macreadie, Head of Marketing, Addleshaw Goddard LLP