21st September 2023
Dubbed by DO Lectures as “Britain’s answer to Malcolm Gladwell…without the hair”, Mark is a prolific thinker, recovering account planner and best-selling writer.
We shoot the breeze on the intimidatingly smart Paul Feldwick, being public enemy no. 1 in the eyes of market research, why we’re not individuals, copying, learning Welsh, what he’s optimistic about in the industry and tons more. In fact, we had to stop and reload a few times to take aim at bollocks brain scans and infantilising the creative genius, before wrangling a stampede of listener questions. What an episode.
Check out HERD HQ
Get your mitts on all Mark’s books:
If that wasn’t enough, keep an eye out for chances to catch Mark IRL at upcoming The Marketing Society events
(01:48) - Quick fire questions
(02:44) - First jobs, being a tour guide and working with Paul Feldwick
(08:38) - Becoming a behavioural science geek (aka becoming HERDmeister)
(17:17) - Why we’re wrong to think of ourselves as individuals
(22:00) - Stop overlooking the influence of culture
(36:32) - Copying and the value of creative triage
(48:13) - A shed load of listener questions
(53:50) - Why brain scans are bollocks
(1:07:07) - How being a lover of both language and languages helps him understand people, communication and culture (cc Lisl Macdonald)
(1:31:12) - 4 pertinent posers