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28th October 2021

Paul Feldwick

This week, baited by a Bedouin birthing blanket, we caught big thinker and bestselling author, Paul Feldwick.

The man behind one of our favourite all-time ad campaigns, Paul worked at the legendary agency BMP on some of Britain’s most famous brands for over 30 years. His latest book ‘Why Does the Pedlar Sing?’ explores why selling and entertainment go hand in hand and was described by Rory Sutherland as “possibly the book I would most highly recommend to anyone in marketing”.

Paul talks to us on tonnes of topics, including BMP, being the world’s worst account manager, clowns, talking to real people, what brands can learn from Snow White, Jeremy Bullmore, PT Barnum, fame, shame, purpose, Mrs. Brown’s Boys, whether ads need to be "liked", Martin Boase, and a whole lot more. Tuck in.

Check out his website
Follow Paul on LinkedIn
And we implore you to read both of his fabulous books:
Why Does the Pedlar Sing?
Anatomy of Humbug

Guest's Reading List

Book How Brands Grow

How Brands Grow

Byron Sharp

Book Building Distinctive Brand Assets

Building Distinctive Brand Assets

Jenni Romaniuk

Other Guest Links

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