05th August 2021
A “wonderful overachiever”, he’s also the creator of ISOLATED Talks and has collaborated on two #1 best-selling books. He believes in “proper (timeless) Marketing” and its vital role in the boardroom and usually rants about this, and more, with esteemed guests on this podcast. But today, it is him who is in the hot seat.
He talks to us on almost becoming Comic Book Guy from The Simpsons, learning Serbo-Croat and the fundamentals of communication, what he set out to do with Gasp, media neutrality, the noose around the neck of many marketers (aka the billable hour), awards, behavioural economics, stand-up comedy, and Wu-Tang Clan. Plus, find out why the front page of an Indonesian newspaper dubbed him “Mr. Cheater” after an ill-fated spelling bee…
You can find Giles on Twitter and LinkedIn
Enjoy all 67 episodes of Call to Action so far
Check out and support ISOLATED Talks
A huge thank you to friend of the show JP Castlin who, not being content with being on this podcast twice already, humbly invited himself to be a guest host. You can listen to both his episodes of Call to Action here and here.