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22nd February 2019

JP Hanson

Hot on the heels of our maiden podcast, we collar JP Hanson. He is the CEO and co-founder of Rouser, an international strategic consultancy firm headquartered in Stockholm, where he works making client brands better, not just bigger, and stresses that his singular goal is to build client profit.

If this wasn’t enough, he contributes to outlets such as The Drum and the IPA’s EffWorks, and is increasingly delivering entertaining, no-nonsense talks across the globe, as well as being a qualified lawyer.

The Rouser Manifesto, built on; ‘Strategy First, tactics Later. Brand Always’, is something we regularly dive and dip into at Gasp, so we are box-of-frogs excited that our kindred spirit is on the podcast.

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Twitter: @RouserJP

Guest's Reading List

Book the halo effect

The Halo Effect

Phil Rosenzweig

Book how brands grow

How Brands Grow

Byron Sharp

Book eat your greens

Eat Your Greens

Wiemer Snijders

Book the long and the short of it

The Long and the Short of it

Les Binet & Peter Field

Other Guest Links

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