27th July 2023
The duo behind a treasure trove of award-winning research on the culture of marketing, Andrew and Ian have recently launched a radical new consultancy powered by the art and science of perspective-taking.
There’s no eye of newt or toe of frog in this cauldron of conversation topics, but the duo turned up the heat on studying politics, when their paths first crossed, monkeys, bananas, and pandas, provocative research, why Ian is sickened by the idea of the ‘London bubble’, spotting bad research, whether the ad industry is left-leaning (h/t Steve Harrison), banning the word insight, and lots more.
Check out Burst Your Bubble
Here's their workshop on research for open thinkers
(02:08) - Quick fire questions
(02:54) - Andrew’s first jobs, failed music career, and how he got into research
(07:54) - What happened when Ian followed what interested him
(13:43) - Their first joint research piece on gut instinct
(16:31) - How marketers compare to the rest of the population when it comes to taking notice of context
(28:01) - The Myth of the ‘London Bubble’ and why it sickens Ian
(33:39) - Their new consultancy Burst Your Bubble
(40:31) - Listener questions
(47:12) - 4 pertinent posers
Editor’s Note: Steven Lacey, mentioned by Ian in this episode, has been in touch to clarify his stance on the 'London Bubble'. Steven concurs entirely with Ian and Andrew’s viewpoint that the London Bubble is a myth. For his full response, see here.