Podcast background

21st July 2021

Steve Harrison

We flogged an old, precious ad book on Amazon for three grand and just about covered a one-way ticket t’Blackpool (cheers privatisation) to nab one of the most outspoken voices in ad land: copywriter, Creative Director and author, Steve Harrison.

He’s bagged more Cannes Lions in his discipline than any other Creative Director in the world, and his book “How to do better creative work” became the most expensive ad book ever sold. His new, updated version of "Can't Sell, Won't Sell: Advertising, Politics and Culture Wars" has turned up the heat and promises to be “the most provocative advertising book in years”.

He not only shoots the breeze, but scary Birds, the big problem with big agencies, the juggernaut band-wagon of social purpose, class and the diversity conversation and the vanity and entitlement of our industry to think we can set a cultural agenda. In fact, we had to stop and reload a few times to take aim at industry leaders, publications, Soho pub-goers, and Peter Crouch. What an episode.

Follow Steve on Twitter or LinkedIn

Bung Can’t Sell, Won’t Sell in yer’ basket

Check out How To Write Better Copy

Here’s his biography on Howard Gossage

And here’s How to do better creative work (but good luck getting your mitts on it!)

Guest's Reading List

Book more bull more

More Bull More

Jeremy Bullmore

Book factfulness

Factfulness

Hans Rosling

Other Guest Links

Want call to action in your inbox?

(Sign up to hear first, here)