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28th October 2020

Zoe Scaman

Wielding a witch’s wand, we hot-footed aboard the Hogwarts Express for a magical chat with Founder of Bodacious and strategy’s own Severus Snape, Zoe Scaman, this week.

Zoe’s love for sci-fi and strategy has sent her searching around the world for the next shiny thing, working for the likes of Droga5, Ridley Scott Creative Group, and Adidas. She’s developed a TV series for a huge fashion label, branded a celebrity or two, and is the go-to-guru for expertise on brand planning and entertainment strategy.

In this episode, she adds magic and mojo to topics like avoiding university, Sydney’s strategy scene, PPC for porn sites, agencies ‘sausage factory’ problem, world-building and what-if planning, fetishizing frameworks, why the smartest people ask stupid questions, and a treasure trove more.

Follow Zoe on Twitter

And check out her Substack

Here’s Bodacious

Guest's Reading List

Book hollowpox

Hollowpox Trilogy

Jessica Townsend

Book where the crawdads sing

Where the Crawdads Sing

Delia Owens

Book daring greatly

Daring Greatly

Brené Brown

Book spinning silver

Spinning Silver

Naomi Novik

Book the midnight library

The Midnight Library

Matt Haig

Book how to stop time

How to Stop Time

Matt Haig

Other Guest Links

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