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14th June 2019

Wiemer Snijders

This week we’ve caught Wiemer Snijders. A Dutchman with a famous banana, Wiemer is one of the most prominent figures at the forefront of Marketing Sciences.

Currently a Partner at The Commercial Works, he recently published Eat Your Greens: Fact-Based Thinking to Improve Your Brand’s Health, which features contributions from 35 of the world’s top marketers, including the likes of Byron Sharp, Mark Ritson and Bob Hoffman.

Listen to him talk on how the scientific approach is helping to turn around marketing, the possible root causes of the lack of long-term strategic thinking in the industry, and a whole lot more.

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Twitter: @wiemersnijders

Eat Your Greens
by Wiemer Snijders

Guest's Reading List

Book the mind Is flat

The Mind Is Flat

Nick Chaker

Book bad science

Bad Science

Ben Goldacre

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It’s A Little More Complicated Than That

Ben Goldacre

Book how to lie with statistics

How To Lie With Statistics

Darrell Huff

Book naked statistics

Naked Statistics

Charles Wheelan

Book economics facts and fallacies

Economics Facts And Fallacies

Thomas Saul

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