14th June 2019
Currently a Partner at The Commercial Works, he recently published Eat Your Greens: Fact-Based Thinking to Improve Your Brand’s Health, which features contributions from 35 of the world’s top marketers, including the likes of Byron Sharp, Mark Ritson and Bob Hoffman.
Listen to him talk on how the scientific approach is helping to turn around marketing, the possible root causes of the lack of long-term strategic thinking in the industry, and a whole lot more.
Eat Your Greens
The Mind Is Flat
It’s A Little More Complicated Than That
How To Lie With Statistics