Tricia Wang | ...Gasp!
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23rd August 2019

Tricia Wang

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This week we’ve caught the world’s only Global Tech Ethnographer and the woman that made Qualitative Data sexy; Tricia Wang.

She created that job title herself, as part of always looking to question then smash convention throughout her career. Her fieldwork has featured in publications such as TechCrunch, Wired and The Guardian, she’s worked with Fortune 500 companies, and is a go-to keynote speaker, having stolen limelight at the likes of IBM, Proctor & Gamble, Nike and TED.

She chats very openly to us on her early career, Ethnography, Big and ‘Thick’ Data (that’s the sexy part), her now-infamous period at Nokia, the current state of marketing, diversity and inclusion, and a whole lot more!

Go listen, as this podcast redefines the term ‘unmissable’.


@TriciaWang Twitter
@TriciaWang Instagram
Slack Ethnography Hangout

Guest's Reading List

So You Want to Talk About Race

Ijeoma Oluo

Mismatch: How Inclusion Shapes Design

Kat Holmes

Invisible Women: Exposing Data Bias in a World Designed for Men

Caroline Criado Perez

New Dark Age Tech

James Bridle


Clive Thompson

Non-Bullshit Innovation

David Rowan

Other Guest Links

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