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24th December 2019

Tom Goodwin

We’ve put a tasty worm on our line and cast it into the Big Apple to catch Zenith Media’s Exec VP & Head of Innovation, Tom Goodwin.

The best thing to come out of Sheffield since Sean Bean, Tom has worked with a list of clients that reads like the FTSE 100, including Microsoft, BMW, FOX and Emirates, and he is also the bestselling author of the ground-breaking book, Digital Darwinism.

Tom talks to us on tonnes of topics, including the evolution of tech and what excites him, his experience working at TBWA, metrics & short-termism, programmatic, selling Ribena to the North of England and a whole lot more.


Follow Tom on LinkedIn

On the Twitter

And here is his website

Guest's Reading List

Book digital darwinism

Digital Darwinism

Tom Goodwin

Book re imagine


Tom Peters

Book disruption


Jean-Marie Dru

Book alchemy


Rory Sutherland

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