16th September 2021
Hell-bent on making businesses put people and the planet first, Thomas is a branding and sustainability professional, the founder of the global Goodvertising movement, and the author of two books, Goodvertising and The Hero Trap.
He talks to us about joining the industry with dreams of helicopters and Ogilvy’s Chateau, frustration, getting brand purpose all wrong, the problem when megalomanic brands try to do good, Simon Sinek’s self-glorifying exercises, dinosaurs, what he really thinks of Patagonia, consuming Carlsberg and playing Lego (simultaneously, of course), where to get an evasive cheap pint in Copenhagen and bucket loads more.
Here’s his website
Check out his books:
And if you’re gasping for a pint in Copenhagen, but don’t fancy paying through the nose for it, Thomas recommends Det Lille Øresund, Oehlenschlægersgade 41, 1663, Copenhagen.