The Law Special

Welcome to They Might Be Right, the disagreeable cousin to Call To Action. It’s a podcast so unfamiliar with the concept of diplomacy that even a judge couldn’t settle this. This week’s audio squabble is a law-industry themed special.  

Tackling one of the prickliest topics in the modern law business are four of the industry’s most compelling and convincing voices – a group carefully selected for their intellect, eloquence and experience. 

Our collection of courtroom confrontationists are… 

Clare Quinn-Waters, the first ever Chief Growth Officer at Edwin Coe. 

Leor Franks, Chief Commercial Officer at Kingsley Napley. 

Addleshaw Goddard’s Chief Marketing Officer, Laura Ottley 

And Matt Skipper, Head of Business Development at Mills & Reeve 

Desperately trying to keep the haymakers at bay is our host and referee, Giles Edwards, a man so afraid of conflict he has never successfully retrieved his own pound coin from a supermarket trolley.  

The freshly dismembered bone of contention for this debate is: ‘Partners are no longer the primary source of growth.’ 

If you're building the case for proper marketing inside your firm, consider this episode exhibit A. Exhibit B is our printed guide to Proper Marketing for Law & Professional Services. Get in touch with elliot(at)gasp.agency for a copy. 


Timestamps 

(01:21) - Meet the Contenders: Four Perspectives on Growth 

(07:04) - The Main Event: What Really Drives Growth? 

(10:02) - The Four Rs: Recognition, Reputation, Relationships & Revenue 

(12:13) - The Human Element: Why Relationships Still Matter 

(14:49) - Commoditized vs. Sophisticated: When Partners Matter Most 

(19:20) - The Future of Legal Services: Human Skills vs. AI 

(21:27) - Navigating Change: Rethinking How Legal Work Is Delivered 

(26:29) - The Bigger Picture: Recognising the Whole Growth Team 

(28:10) - Clare's Final Word: Are Partners Really the Primary Drivers? 

(28:33) - The Verdict: A Draw