Rory Sutherland 2

This episode is the most eagerly anticipated ‘Part 2’ since The Godfather movie series, as we resume our chat with The Don of Behavioural Economics in 2019; the one and only Rory Sutherland.

Rory Sutherland is a copywriter-turned-behavioural science expert and torch-bearer, and Vice Chairman of Ogilvy UK. He’s been President of the IPA, Chair of the Judges for the Direct Jury at Cannes, and has entertained millions via his unrivalled TED Talks.

Rory writes regular columns for The Spectator and is the author of two books: The Wiki Man and the recently published Alchemy, The surprising Power of Ideas which don't make sense.

He talks on subjects even more wide-ranging than Part 1, including Nudgestock, Shakespeare as a behavioural economist, Psychological hacks for parents, Comedy, The Pratfall Effect with Vicars, Sloe Gin, and a whole lot more.

/////

Twitter: @RorySutherland
Alchemy: The Surprising Power of Ideas That Don't Make Sense by Rory Sutherland