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28th June 2019

Rory Sutherland

This week we’ve caught Ogilvy UK’s and Behavioural Science’s finest, Rory Sutherland. It’s an hour of Rory. What do you expect? If it’s a jam-packed, entertaining chinwag on all things advertising, marketing and psychology then come tuck in.

For those for whom this will be the first dose of Rory, he is a copywriter-turned-behavioural science expert and torch-bearer, and Vice Chairman of Ogilvy UK. He’s been President of the IPA, Chair of the Judges for the Direct Jury at Cannes, and has entertained millions via his unrivaled TED Talks.

Rory writes regular columns for The Spectator and is the author of two books: The Wiki Man and the recently published Alchemy, The Surprising Power of Ideas That Don't Make Sense.

He talks to us on a ton of topics, including; Direct Marketing, Measurement, Efficiency V’s Effectiveness, the state of the modern Ad Agency, Harry Potter, and the need to establish marketing as its own form of unique science.

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Twitter: @RorySutherland


Alchemy: The Surprising Power of Ideas That Don't Make Sense by Rory Sutherland

Guest's Reading List

Book complexity and the art of public policy

Complexity and the Art of Public Policy

David Colander & Roland Kupers

Book success and luck

Success and Luck

Robert H. Frank

Book the darwin economy

The Darwin Economy

Robert H. Frank

Book fooled by randomness

Fooled by Randomness

Nassim Nicholas Taleb

Book the naked jape

The Naked Jape

Jimmy Carr & Lucy Greeves

Book the mating mind

The Mating Mind

Geoffrey Miller

Other Guest Links

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