Richard Shotton | ...Gasp!
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08th February 2019

Richard Shotton

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In our maiden episode we catch Richard Shotton. Increasingly known as the author of The Choice Factory, a best-selling book on how to apply findings from behavioural science to advertising, Richard also operates as a consultant, speaker and trainer.

A choice choir of industry legends have collectively sung praise for his book, most notably Rory Sutherland, Dave Trott, Mark Ritson and Phil Barden, with the latter referring to it as “catnip for the industry”; which explains why one of our Account Managers likes to rub it all over himself when he arrives every morning.


Twitter: @rshotton

Buy The Choice Factory on Amazon

Guest's Reading List

The Choice Factory

Richard Shotton

More Bull More

Jeremy Bullmore

Irrationality: The Enemy Within

Stuart Sutherland

Other Guest Links

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