13th May 2021
A high-octane brand strategist, Richard has been leading his merry band of creatives and hobbits to the edge of The Shire for nearly 30 years. Richard is currently Chairman, Chief Strategy Officer, and part of the furniture at Saatchi & Saatchi.
He talks to us on being interesting versus being right, the lost art of salesmanship, why you must join a choir, wild swimming, how buying a copy of Show Jumping Weekly will make you a better strategist, and finally, if there really is one brief template to rule them all.
You’d be a fool of a Took not to fill your ear canals up.
Follow Richard on Twitter
Here’s his blog, Adliterate
Richard kindly dedicates this episode to Marie Benton. Make sure to check out the wonderful work of The Choir with No Name.