06th March 2020
Phil gives us the lowdown on why he got into decision science, Tropicana’s failed redesign, the emotional side of Cillit Bang, scoffing Jaffa Cakes straight off the production line and tonnes more. There’s unmissable insight for brand
mobsters managers too.
Follow Phil on Twitter.
And on LinkedIn.
Or drop him a line.
And check out DECODE Marketing.
Decoded – The Science Behind Why We Buy by Phil Barden.