Paul Kemp-Robertson | Call to Action® | A ...Gasp! Podcast | ...Gasp!
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24th August 2023

Paul Kemp-Robertson

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This week, we caught something Contagious. Luckily for us, it’s their Co-Founder Paul Kemp-Robertson.

A chap with serious smarts for global marketing communications, Paul is the brain behind Contagious. Part editorial, part consultancy, part research, they get their kicks helping brands and agencies be more creative, get smarter, and deliver better work.

Paul spreads his smarts across a tonnes of topics, including; being the intern who became editor at Shots, thinking Saatchi & Saatchi was an investment bank, creativity as giving the world something it didn’t know it was missing, Nordic socks on Instagram, zero based creativity, the manic unlock, question storming, drunken nights at the Gutter Bar, AI and the meh-taverse, agencies as outside agitators, ageism, and a whole lot more.

Follow Paul on LinkedIn

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Check out Contagious IQ

Here’s his book The Contagious Commandments

Bag a seat at Most Contagious London 2023 on 7 December


(02:00) - Quick fire questions

(04:25) - Going from intern to editor at Shots

(12:54) - Creativity is giving the world something it didn’t know it was missing

(20:00) - Zero-based creativity

(21:44) - What we learned about AI from Cannes Lions

(33:45) - The real value of agencies

(38:28) - Asking heretical questions

(46:38) - Listener questions

(50:57) - 4 pertinent posers

Guest's Reading List

Atomic Habits

James Clear

Good Strategy Bad Strategy

Richard Rumelt

The Choice Factory

Richard Shotton


Max Porter

How Not to Plan

Les Binet and Sarah Carter

Anatomy of Humbug

Paul Feldwick

Other Guest Links

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