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20th March 2020

Nicole Yershon

This week we’ve landed in the docklands of London to catch the baby-faced assassin and CEO of NY Collective, Nicole Yershon, who ignites fires of change consulting huge brands like Ford, British Airways and Pizza Hut.

Heralded by The Drum as one of the 25 most influential women in the British digital industry over the last 25 years, she talks to us about her early career and how she went from selling blouses from a stall on Petticoat Lane to working with industry legend Dave Trott at GGT.

But that’s not all. She also dives into her time at Ogilvy & Mather and a rather ingenious way of generating R&D budget for their London Digital Innovation Lab that involved pimping out Rory Sutherland, her Fearless Manifesto, the work of The NY Collective, her best-selling Amazon book Rough Diamond and a whole lot more.

Follow Nicole on LinkedIn.

On Twitter.

On Facebook.

And on Instagram.

Find out all about the NY Collective.

And Nicole’s best-selling book.

Guest's Reading List

Book rough diamond

Rough Diamond

Nicole Yershon

Book 21 lessons for the 21st century

21 Lessons for the 21st Century

Yuval Noah Harari

Book one plus one equals three

One Plus One Equals Three

Dave Trott

Book creative blindness

Creative Blindness

Dave Trott

Book predatory thinking

Predatory Thinking

Dave Trott

Book creative mischief

Creative Mischief

Dave Trott

Other Guest Links

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