One of the finest strategic minds in the industry, Murray learnt his craft managing internationally renowned Scotch Whisky brands like Macallan, Highland Park, and The Famous Grouse, where he oversaw the global relaunch.

Listen to how we nearly lost one him to the ski instructing game, and how his first job in the industry saw him do everything EXCEPT marketing, giving him a great grounding and a fundamentally important first lesson.

He’s been with MediaCom Edinburgh since 2006, where he is currently Strategy Director, and numerous honours bestowed on his bonce include a period as Chairman for the IPA in Scotland. He also now dabbles in woodblock printing and typesetting, so plenty to lend your ears to. Listen and enjoy.

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Twitter: @ScotStratGuy

LinkedIn: Murray Calder

Murray Calder

One of the finest strategic minds in the industry, Murray learnt his craft managing internationally renowned Scotch Whisky brands like Macallan, Highland Park, and The Famous Grouse, where he oversaw the global relaunch.

Listen to how we nearly lost one him to the ski instructing game, and how his first job in the industry saw him do everything EXCEPT marketing, giving him a great grounding and a fundamentally important first lesson.

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