Molly Baker

This week we’ve laced up our hiking boots and traversed the trails of North Carolina to track down Founder and CEO of Indie Consulting, Molly Baker, for a chinwag.

Molly is a digital marketing pro with both client-side and agency-side chops, including a tasty stint at Ben & Jerry’s. Over the past 3 years, she’s built a fully remote team of boffins around the world who agree that nothing is more valuable than people’s time and thoughts.

She gives us the lowdown on her first job as a “supreme babysitter”, why her mum had her filling out cost sheets at 14-years-old, studying abroad in Perugia, what she’s learned building a remote team, how to avoid Zoom fatigue, the art and science of data-driven marketing, accountability and ethics when using data, her counterargument to Byron Sharp’s POV on brand loyalty, her approach to client services, building trust and tons more.

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Fight off Zoom fatigue with advice from her ISOLATED Talks donation