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27th May 2021

Louis Grenier

This week we’re leading the frontline charge against marketing B.S. by catching and conscribing the fiery Frenchman and frère from another mère, Louis Grenier.

Quite simply one of the most maverick marketers on the planet, Louis’ mega-successful marketing podcast, Everyone Hates Marketers, has over 1 million downloads and interviews industry giants like Seth Godin and Mark Ritson.

Lend us your ears for a riotous rendezvous on why everyone really hates marketers, being radically different, how to up your Tinder game, the problem with looking at your own belly button, misquoting Richard Shotton, psychographics, and a bike shed load more. Plus, find out what on earth Marcelo Bielsa and Daft Punk have in common.

You can follow Louis on Twitter

Learn to stand the f*ck out by signing up for his newsletter

Listen to his podcast Everyone Hates Marketers (after this one, of course)

And here’s what Russell Davies has to say about “bikeshedding” (via Richard Shotton)

Guest's Reading List

Book purple cow 1

Purple Cow

Seth Godin

Book zag 1

ZAG

Marty Neumeier

Book different 1

Different

Youngme Moon

Book eat your greens

Eat Your Greens

Wiemer Snijders

Book how brands grow

How Brands Grow

Byron Sharp

Book building distinctive brand assets

Building Distinctive Brand Assets

Jenni Romaniuk

Other Guest Links

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