17th April 2020
A proud Londoner with a mix of Sicilian and Scottish heritage, Liana currently works with Tonic Creative Business Partners, having previously been at Siegel + Gale and Dragon Rouge. She has helped guide some of the world’s most successful organisations, working with the likes of Bayer, Sainsbury’s, British Airways and Hewlett Packard.
She talks to us on her early career as a figure skater, how she got into the industry with TUI, making the move from client to agency side, what makes a good strategy and examples of brands that nail it, positive work cultures, her love and knowledge of wine, and barrels more.
Follow Liana on LinkedIn.
Here is Tonic’s website.
Liana is also a member of the BIMA Mentoring Council (link no longer active, apologies).
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