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17th April 2020

Liana Dinghile

Weโ€™ve cut a cheeky round hole in the ice to catch former figure skater and strategic consultant and business leader Liana Dinghile, this week.

A proud Londoner with a mix of Sicilian and Scottish heritage, Liana currently works with Tonic Creative Business Partners, having previously been at Siegel + Gale and Dragon Rouge. She has helped guide some of the worldโ€™s most successful organisations, working with the likes of Bayer, Sainsburyโ€™s, British Airways and Hewlett Packard.

She talks to us on her early career as a figure skater, how she got into the industry with TUI, making the move from client to agency side, what makes a good strategy and examples of brands that nail it, positive work cultures, her love and knowledge of wine, and barrels more.

Follow Liana on LinkedIn.

Here is Tonicโ€™s website.

Liana is also a member of the BIMA Mentoring Council.

Guest's Reading List

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Laws of Simplicity

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