09th August 2019
He modestly calls himself ‘a right mess’, but growing up in a cultural backwater in Cheshire didn’t hinder him rising up to design great work for the creative brand communications agency Peter & Paul for 12 years, where clients have included the likes of Channel 4, Unilever and the V&A.
He lets us know all the details about his way of working, what makes for an effective creative process as a designer, brand identities, his passion and talent for writing, Behavioural Science, Signalling, Sheffield and a whole lot more.
Any budding designers, or anyone who simply wants their company or agency to produce better creative work, should bend their ear hither now.
Made To Stick
Chip & Dan Heath
A Technique for Producing Ideas
James W. Young
The Anatomy of Humbug