05th May 2022
Hell-bent on bridging the gap between commerce and creativity, she’s Marketing Effectiveness and Digital Transformation Lead at Kellogg and has cut her teeth in the industry over 16 years, 4 continents and 2 recessions.
She talks to us on going from engineering to marketing, selling Coca Cola products door-to-door, relentless learning, why selling tea bags wouldn’t work in Sudan (and other lessons from a career spanning four continents!), tips to take advantage of the golden age of media planning, KFC, tacos, why we should be proud to be marketers and tons more.
You’d be a fool not to snap, crackle and pop it in your ears, pronto.
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Here’s KFC’s FCK campaign
And check out Keerti’s side of the debate around consumer habits & demands since the start of the pandemic
Listen Up by Andy Nairn on ISOLATED Talks
(01:55) - Quick fire questions
(04:26) - First ever job
(06:54) - Going from engineering to marketing
(14:31) - Being a relentless learner
(17:19) - Experiences & learnings from working across 4 continents
(25:58) - The unsexy boring bits of marketing (retail, promotion, distribution, pricing)
(30:50) - How you can take advantage of the golden age of media planning
(39:37) - Who is doing purpose well? And who’s lying?
(44:17) - What she looks for in an agency partner
(47:39) - Campaigns she wishes she’d done
(49:41) - Go-to recipe
(53:38) - 4 pertinent posers