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05th May 2022

Keerti Nair

This week, we’ve masqueraded as a cartoon tiger and talked our way into Kellogg to catch truly gr-r-reat marketer, Keerti Nair, for a chinwag.

Hell-bent on bridging the gap between commerce and creativity, she’s Marketing Effectiveness and Digital Transformation Lead at Kellogg and has cut her teeth in the industry over 16 years, 4 continents and 2 recessions.

She talks to us on going from engineering to marketing, selling Coca Cola products door-to-door, relentless learning, why selling tea bags wouldn’t work in Sudan (and other lessons from a career spanning four continents!), tips to take advantage of the golden age of media planning, KFC, tacos, why we should be proud to be marketers and tons more.

You’d be a fool not to snap, crackle and pop it in your ears, pronto.

Follow Keerti on Twitter

Here’s KFC’s FCK campaign

And check out Keerti’s side of the debate around consumer habits & demands since the start of the pandemic

Listen Up by Andy Nairn on ISOLATED Talks

Timestamps

(01:55) - Quick fire questions

(04:26) - First ever job

(06:54) - Going from engineering to marketing

(14:31) - Being a relentless learner

(17:19) - Experiences & learnings from working across 4 continents

(25:58) - The unsexy boring bits of marketing (retail, promotion, distribution, pricing)

(30:50) - How you can take advantage of the golden age of media planning

(39:37) - Who is doing purpose well? And who’s lying?

(44:17) - What she looks for in an agency partner

(47:39) - Campaigns she wishes she’d done

(49:41) - Go-to recipe

(53:38) - 4 pertinent posers

Guest's Reading List

Book Youre Not Listening

You’re Not Listening

Kate Murphy

Book go luck yourself

Go Luck Yourself

Andy Nairn

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