Jane Evans

We’ve tracked a trail from London to Sydney and back again this week, to catch our latest podcast guest Jane Evans. Many are billed as being ‘brutally honest’, but Jane wrote the rule book on “not giving a f*ckery.” Jane has worked for some of the biggest agencies on the planet, including JWT and Ogilvy, before setting up her own agency Giant Leap, where clients included Revlon, Maserati and a bevy of beer breweries.

But arguably her greatest work is being done now, running Janee; a part-advertising agency, part-activist organisation that is fighting for gender equality and diversity in advertising and society, and giving a voice to a new breed of superwomen. She talks to us candidly on this, the heyday of the Ad Industry in Australia, how Martin Sorrell then f*cked it all up, what makes great ads work, why modern beer ads don’t work, being a Mum, and a whole lot more.

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