Glenn Fisher

Armed with a fishing pole and a tasty bait of Hemmingway, we caught none other than Glenn Fisher. Arguably the most famous person to be born in Grimsby (by default), Glenn became a copywriter after a number of years working in the local council. For over a decade he worked with Agora, a multi-million-pound international financial publisher, as Head of Copy.

He is now freelance, focussing on coaching aspiring copywriters, and has recently published his first book, The Art of the Click, which explores direct-response copywriting, which has received glowing endorsements from some of the best… including previous Call to Action guests Vikki Ross and Richard Shotton.

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Twitter: @allgoodcopy

The Art of the Click by Glenn Fisher