05th April 2019
He’s a self-proclaimed ‘advertising douchebag’, but that does him a disservice, as Eaon has worked as an ad creative and planner for over 20 years, firstly in London and now over in Oz.
He also lectures, consults, and writes regularly for WARC and other ad industry publications, while his spectacular and highly-praised book on advertising, ‘Where Did it All Go Wrong?’ caused R/GA’s Head of Strategy Rob Campbell to declare; “Eaon is funny and insightful. I hate him.”
His book: Where Did It All Go Wrong?: Adventures At The Dunning Kruger Peak of Advertising
Where Did It All Go Wrong?
The Stupidity Paradox: The Power and Pitfalls of Functional Stupidity at Work
The Triumph of Emptiness: Consumption, Higher Education, and Work Organization
Intuition Pumps And Other Tools for Thinking
Daniel C. Dennett
The Adapted Mind: Evolutionary Psychology and the Generation of Culture
Jerome H. Barkow