Di Wilkins | ...Gasp!
Podcast background

13th December 2019

Di Wilkins

Please accept statistics cookies to listen to this podcast.

This week we dug out our knickerbockers and legged it up the fairway to catch an ex-golf pro with one of the strongest drives in the industry, Di Wilkins. She joined the agency Critical Mass 21 years ago and never left. As CEO, Di has created a genuinely special work culture rooted in Canadian values and best showcased by an avalanche of industry accolades this year, including Best Agency to Work For and Employer of the Year.

Di explains that what she lacks in polish, she makes up for in heart. And we guarantee that after this episode there’ll be a queue of Call to Action listeners from here to Canada vying to be her friend. You can listen to her talk candidly on the benefits of being “absolutely clueless", the silliest thing she’s done with a JPEG, pioneering customer-centricity before it was vogue and a whole lot more.

/////

Follow Di on LinkedIn.

Critical Mass on Twitter.

On Facebook.

On LinkedIn.

On Instagram.

On their Website.

Guest's Reading List

The Great Alone

Kristin Hannah

The Three Year Swim Club

Julie Checkoway

I heard you paint houses

Charles Brandt

Want Call to Action® in your inbox?

(Sign up to hear first, here)