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24th December 2019

Colin Lewis

We sneaked up the river Liffey in a Viking longboat and kidnapped arguably Ireland’s greatest marketer for a natter; Colin Lewis.

Colin’s vast experience and multiple industry awards come from a career that includes working at iconic brands like BMI, 118118, Thomas Cook and CityJet, and from working all over the world, from Australia to Hong Kong, Japan, and the UK and Ireland. He’s also a speaker, lecturer and teacher, educating brands such as Unilever, Facebook, Ryanair, and Heineken.

This pod is packed with nuggets of golden insight as Colin talks to us on strategy, friction, robot car racing, the value of teaching and education in marketing, how to truly be market-orientated, turning into a grumpy old man, and lots more.

We also assume he has an exclusive membership for The Long Room Library at Dublin’s Trinity College, as he is one of the best-read people we’ve ever spoken to, and he’s shared tonnes of tomes below.

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Follow Colin on LinkedIn

And on Twitter

And check out his website

Guest's Reading List

Book good strategy bad strategy

Good Strategy Bad Strategy

Richard Rumelt

Book how brands grow

How Brands Grow

Byron Sharp

Book the creativity code

The Creativity Code

Marcus Du Sautoy

Book vanished kingdoms

Vanished Kingdoms

Norman Davies

Book positioning

Positioning: The Battle for Your Mind

Al Ries, Jack Trout & Philip Kotler

Book deep work

Deep Work

Cal Newport

Other Guest Links

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