24th December 2019
Colin’s vast experience and multiple industry awards come from a career that includes working at iconic brands like BMI, 118118, Thomas Cook and CityJet, and from working all over the world, from Australia to Hong Kong, Japan, and the UK and Ireland. He’s also a speaker, lecturer and teacher, educating brands such as Unilever, Facebook, Ryanair, and Heineken.
This pod is packed with nuggets of golden insight as Colin talks to us on strategy, friction, robot car racing, the value of teaching and education in marketing, how to truly be market-orientated, turning into a grumpy old man, and lots more.
We also assume he has an exclusive membership for The Long Room Library at Dublin’s Trinity College, as he is one of the best-read people we’ve ever spoken to, and he’s shared tonnes of tomes below.
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Follow Colin on LinkedIn
And on Twitter
And check out his website
Good Strategy Bad Strategy
Richard Rumelt
How Brands Grow
Byron Sharp
The Creativity Code
Marcus Du Sautoy
Vanished Kingdoms
Norman Davies
Positioning: The Battle for Your Mind
Al Ries, Jack Trout & Philip Kotler
Deep Work
Cal Newport
(Sign up to hear first, here)