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17th February 2021

Andrew Willshire

We lurked in the waters of Loch Lomond to catch Strathclydeโ€™s top dog in data for a natter; independent analytics consultant, Andrew Willshire.

Andrew is the Founder of Diametrical, a Strategic Analytics Consultancy. He has over a decade of experience in media analytics and his expertise includes marketing mix modelling, media optimisation, segmentation and market analysis.

This pod is packed with nuggets of golden insight as Andrew talks to us on his work with JP Castlin (and their argument over mint sauce), the state of analytics in media, data problems in The Long and the Short of it, murky metrics on Facebook, why ROI stinks, Christopher Nolan, Franz Ferdinand, Ferrari, and lots more.

Follow Andrew on Twitter

Check out Diametrical

And enjoy his Marketing Week articles

Remember, JP is offering Call to Action listeners the Castlin Manifesto for nothing. Just email hello@rouser.se and ask nicely.

Guest's Reading List

Book how to measure anything

How to Measure Anything

Douglas W. Hubbard

Book management f laws

Management F-laws

Russel L. Ackoff & Herbert J. Addison

Book everything is obvious

Everything Is Obvious: Once You Know the Answer

Duncan J. Watts

Book the mind Is flat

The Mind is Flat

Nick Chater

Other Guest Links

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