When the Writing Sings

It has been one of those rare but glorious days where I actually did some creative copy writing. Uninterrupted, I was totally in the zone. And, it was a complete pleasure. I love it, I’m good at it, and clients always appreciate it (perhaps because few of them are confident doing it for themselves)?!

From EDM, to opinion, news and technical papers the specifics can vary wildly. But, today has been fun, and I think this Gary Provost excerpt explains why I love words and have done since childhood. When the Writing Sings:

This sentence has five words. Here are five more words. Five-word sentences are fine. But several together become monotonous. Listen to what is happening. The writing is getting boring. The sound of it drones. It’s like a stuck record. The ear demands some variety. Now listen. I vary the sentence length, and I create music. Music. The writing sings. It has a pleasant rhythm, a lilt, a harmony. I use short sentences. And I use sentences of medium length. And sometimes, when I am certain the reader is rested, I will engage him with a sentence of considerable length, a sentence that burns with energy and builds with all the impetus of a crescendo, the rollof the drums, the crash of the cymbals–sounds that say listen to this, it is important.
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