The Salvation Army

Advertising Regiment

I thought since Gasp is doing some cracking work in the not-for-profit sector this week, I’d praise some other work from the jolly decent and magnanimous segment of the 'client side'.

Over the years some of the best advertising has been in the charities sector. Perhaps I just always associated the Sally Army with ads like this one from yesteryear.

It’s not the first time I’ve mentioned the Salvation Army’s Advertising Regiment in this blog. That’s because the General in charge must be the equivalent of Montgomery or Rommel; they do some great work.

It’s mainly print and outdoor, which is handy for them as they’re some of our favourite media here at Gasp.

The impetus to write about the Sally Army came on seeing this ad from W/McCann in Sao Paulo.

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I like the copy ‘When you have too much stuff, you get messed up. Donate.’ It speaks very directly to those of us with the chronic ‘first world problem’ of being hoarders and keeping more stuff than we could ever possibly need. Something I suffer from I’m afraid, poor soul. Above that, it’s very well executed visually.

I suppose I shouldn’t sound so surprised, over the years some of the best advertising has been in the charities sector. Perhaps I just always associated the Sally Army with ads like this one from yesteryear;

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I realize now that I was utterly naive, and the maze ad isn’t a one off, they have form. Here’s a few equally good print ads from the Salvation Army. Hat’s off to the General!

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