A Lesson from My Personal Trainer

on Knowing Your Audience

I was intrigued and surprised by some of my own behaviours this week, and decided there was a small but valuable lesson to be learned about knowing your audience (s).

It wasn’t until I had reflected on the whole short episode, that it occurred to me what had happened from a communications and lead generation point of view. This trainer had not only understood his target audiences, but where they hang out. In this case, Facebook.

Like many working mums I’m sure, I was catching up on some household admin one evening in front of the TV – laptop to one side. Notably, I was reading the monthly ‘Newsline’ from my son’s senior school to check on all the important items I had probably missed! As I flicked through the final pages, my eye was drawn to a couple of ads at the back; one for the school’s beauty salon, one for a local personal trainer.

The beauty salon I’ve visited before. The ad for the personal trainer was very short, but gave his Facebook page for further information. Weird, I thought. Being a B2B communicator, I guess I was wondering why I couldn’t just go to his web site for more information? Yet, I quickly found myself looking him up on Facebook, which was already open on my laptop. There I could see his previous clients, testimonials, photos etc. Minutes later I was messaging him.

It wasn’t until I had reflected on the whole short episode, that it occurred to me what had happened from a communications and lead generation point of view. This trainer had not only understood his target audiences, but where they hang out. In this case, Facebook.

Kudos young man, kudos.

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