Drugvertising

You may think the title of this blog is a bit cheap, and you’d be right. Apparently I’m not above it though, this’ll be the third blog with a ‘vertising’ title. I’ll persevere with this until the Vatican starts advertising its cafe and I get to write a blog called ‘Bacon Baptising’. That’ll be like reaching Nirvana for me.

I like the choice of sushi as the comparative product. Because as much as I love sushi, eating it does always feel slightly dangerous, it is raw fish after all. I imagine the same is true of street drugs, and the idea of buying sushi out of a bloke’s sweaty jacket is a good comparison.

Anyway, on to the narcotics (‘Narketing’ would’ve worked now I think about it – too late). Here is the first advert for Marijuana ever on a major U.S network.

You can buy Marijuana in certain states in the U.S for medication, the problem is that people buy it from street dealers as oppose to getting a prescription. This ad attempts to solve that problem, and does a tolerably good job of it, I must say.

I like the choice of sushi as the comparative product. Because as much as I love sushi, eating it does always feel slightly dangerous, it is raw fish after all. I imagine the same is true of street drugs, and the idea of buying sushi out of a bloke’s sweaty jacket is a good comparison.

If the trend for drug legalization continues, this may be the first ad in an evolutionary chain resulting in huge campaigns getting people to choose one brand of ecstasy or cocaine over another. Imagine that. If this marijuana ad is surprising, imagine what advocates of U.S prohibition would think of the ad campaigns for alcohol brands today.

Of course, there are some cracking old school ads for drugs. Since I’ve already mentioned the Vatican, and Pope Francis dropped the ‘fuck bomb’ this week, here’s a great one for Mariani Wine which was laced with cocaine.

Gasp blog drugvertising pope

Though the Catholic Church’s brand equity has probably gone down in recent years, I wonder how much it’d cost to get the Pope on a sponsorship deal with a drug brand today? Imagine his holiness advertising the ‘The Cream of Cannabis in Christendom’…now that’d be something.

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